FullContact: Fully-Connected Contact Management

In today’s competitive economy, an effective contact management system can help businesses connect with prospects and customers. But CRM systems can become contact silos often containing wrong information or different contact information for the same people. Companies also struggle to acquire and update enough contact information to form a complete profile for every prospect or customer. Based in Denver, CO, FullContact offers a range of powerful Application Program Interfaces (APIs) and apps to help enterprises and professionals unify, synchronize, update, and enrich their contacts across systems, devices, and teams. Organizations can use FullContact’s APIs to unify and resolve identities between databases, structure their data, and enrich contacts with social profile information such as interests and photos. “We’re not only a software solution. We’re also an embedded contact management solution for every software solution,” says Scott Brave, FullContact’s CTO. “FullContact is able to accurately identify, update, synchronize, and enhance contact information about people and companies, so professionals and enterprises can stay fully connected, spend less time and money on contact management, and focus on the relationships behind the contacts.”

The FullContact APIs allow their customers to better manage the contact information they collect from the typical scattered variety of sources such as online forms, social media interactions, marketing systems, customer records, customer support interactions, and selling processes. “To deliver a complete set of user information to our customers, we match our customer’s existing data to public information from a variety of sources. This is what we call ‘general enrichment’,” says Brave.

FullContact enables its users to track and merge their duplicate contacts and safely sync them within a single application or between multiple applications and platforms. The firm works with a mission of allowing companies to fully-connect and master their contacts by providing contact identity resolution, enrichment, and insights. FullContact’s range of API endpoints include public Person data and Company data, as well as specialized APIs to structure a company’s Email, Name, Location, and Business Card data. “We’re very user-friendly for API developers,” notes Brave. “We can support a variety of API responses as well as Webhooks.”

FullContact also offers a set of individual address book applications to help professionals manage their personal contacts.